We find comfort in the ritual of drinking, but we also come back to drinking for the function it provides. Those two things don’t have to be addressed with alcohol. That is our goal with Aplós—to create functional, healthy alcohol alternatives that provide a more natural way to unwind.
The business name is inspired by our long, sparky marriage and love for celebration. Our drinks are crafted in direct response to the too-sweet mocktail; thus our name is both an invitation and a warning. We make complex drinks for people with sophisticated palates.
Whether on a hunt for something deeper, more true, or perhaps inspired by the decision to shed the quarantine-15, throngs of people have sprung towards the ‘sober curious’ movement without looking back, no train-wreck past required. Devotees loudly boast more energy, better sleep, weight loss, clarity and renewed focus, even if just pausing libations for a month or so.